- Why the name "Limeadestand Works"?
Originally I named it Limeadestand. Then I found out that there is a company with the same name and similar industry in Utah.
- Why limeade?
In American culture, lemonade stands are iconic rites-of-passage for children to experience and learn about entrepreneurship. In doing so, kids realize that they have an economic and social power. Micro-enterprise also functions among people who are left out of the mainstream economic opportunities as a way to regain dignity and pride in themselves. And it can be fun! But let's be different. Make some limeade if everyone else on the block is selling lemonade.
- Why co-opt capitalism?
Despite all its inherent problems, the capitalist economy is reality in most of the world now and is by far superior to almost every other economic system that has been experimented with. Radical socialism is as bad as radical capitalism, and I am a fan of a practical, moderate solution that can be used right away to solve at least some of the problems. Co-opting the tools of a capitalist free market system to our own advantage and to benefit the community around us is a pragmatic way to create a new world within the shell of the old.
- But doesn't marketing only perpetuate the problem?
There are many problems with marketers. Too often, they perpetuate the oppressive social norms and encourage consumerism and conformity. An increasing number of feminist entrepreneurs are standing up, however. By critically and reflectively examining common marketing best practices, we can shape a new generation of socially just and conscientious business ethics.
- What is "brand communication"? Is it a form of marketing? sales? logo design?
See this page for my in-depth response.
- How can I enroll in the Micro-Revolution Academy class?
Check out this page for class schedule and registration information.