Value statement

The eight superpowers that drive Limeadestand {Media|Art}Works.

Our Eight Superpowers!

Most businesses these days have a "value statement" but here at Limeadestand {Media|Art}Works, we have "eight superpowers"!

These "superpowers" represent what Limeadestand Works and its brands stand for and care about, and the values they hope to impart to the members of the Creative Liberation Union and the community at large.

Superpower 1: Liberty.

At heart, liberty is our highest ideal -- and it starts with our minds' intentions to be free. Here at Limeadestand Works, free-thinkers and free-spirited people will find home! Our works ultimately lead to a creative liberation of cultures, societies, economy, and political system -- and we make a small stride toward that goal each and every day.

Superpower 2: Solidarity.

Freedom is the timeless quest of the humankind and is also the cardinal superpower that birthed Limeadestand Works. Yet, no one is free unless everyone is free. We cannot succeed or prosper at the expense of others, and our successes are not ours to keep just for the purpose of self-gratification. Solidarity calls us away from self-exaltation and self-centeredness. Solidarity is our recognition of common, shared humanity.

Superpower 3: Creativity.

We approach our everyday problems and world's challenges alike with creativity, however small differences we can make. Everything starts with a small creative spark, every day.

Superpower 4: Reason.

Dreams and passion serve no good unless they are tempered with reason. We encourage critical thinking, scientific reasoning, intelligence, and questioning what is taken for granted. We reject irrational emotionalism and irresponsible decision-making disguised as "following one's heart."

Superpower 5: Justice.

Justice does not mean order; rather, it means doing that which is right even when it disrupts the existing social norms and doing that which is right even when nobody is looking. Justice must be equitable, and we work toward a world that works for everyone. Our works must contribute to a more just society.

Superpower 6: Ethics.

We prosper when we consider the impacts of our business and behaviors on others and on the planet upon which we live. We strive for the highest level of social and business ethics in our dealings and in our messaging.

Superpower 7: Curiosity.

Learning never stops at Limeadestand Works. It's never too late for anyone to learn a new thing, or try something new. Love of discovery and learning are products of insatiable curiosity, which leads to innovation, inventions, creativity, and youthful dispositions in life. We learn from other cultures, and we learn from those who are younger than we are. We also learn from our past heritage and traditions. We value youthful curiosity that deconstructs the "ways that things have always been" along with their classist, ageist, racist, sexist, and heteronormative cultural norms.

Superpower 8: Playfulness.

Let's have fun! Childlike minds are terrible things to lose. Playfulness is the twin sibling of curiosity. Life is meant to be playful, and it's important to give ourselves a permission to play. Some of the greatest innovations come from play.


Our ethical commitments

Here at Limeadestand Works, we seek to uphold the highest level of ethical integrity. Our brands are built upon supporting honest people who are sincere about their commitment to self-determination, promoting freedom, equity and justice, social responsibilities, and ethical business practices. Limeadestand Works is a social enterprise rooted in a certain set of religious and ethical values informed by New Thought theology and libertarian-socialist philosophy. We do not however use "values" and "beliefs" as a weapon to exclude "the others," but rather, as a driver for liberation and social justice.

Branding is inherently about framing of narratives. As a branding professional whose backgrounds are both in words (journalism) and images (fine art and graphic design), I believe how words and images can shape realities and move people to specific behaviors -- and this is a very powerful, two-edged sword. They can be abused to dehumanize the others and to promote hatred, and they can also be used as tools of empowerment and human dignity.

As such, Limeadestand Works acknowledges the deep social responsibility in the practice of branding and brand communication.

We focus on solo entrepreneurs and grassroots community organizations because they deserve the same level of professional branding services as larger companies, but too often they have no access to such services or do not recognize the importance of public messaging through proper branding.

  • We do not mislead our clients about pricing, nor will we pressure people into spending money they may not have (nor will we take part in enabling businesses who do so).
  • We do not encourage our clients and prospects to get into a debt in order to receive our services or products.
  • We make our best efforts at making brand communications inclusive, anti-oppressive, ethically honest, and socially just.
  • We actively work with those who are historically and systemically relegated to the margins of society and are deprived of economic opportunities.
  • We adopt fair pricing practices that are sustainable but not exploitative.
  • We reinvest our profits into expanding programs that serve the lower-income and POC communities.
  • We are open to collaborations with other social enterprises and minority-owned enterprises to further our missions and to help build a cohesive community.
  • We are here for working-class entrepreneurs, creatives, and makers!
  • We do not leverage oppression in order to promote our products and services, and we do not leverage oppression to promote our clients' businesses.
  • We do not glorify institutional, systemic, or interpersonal violence or aggressions.

We expect all members of the Creative Liberation Union to uphold the same level of commitment to ethics, and we reserve rights to cancel membership of those whose behaviors and practices run contrary to them.